Trade Name vs Brand Name
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A trade name is the name under which a company does business. A brand name distinguishes products and services from competitors. Often, a trade name is also used as a brand name in advertising. Trademark registration legally protects a brand name and provides exclusive rights to that name.
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A trade name must be recognizable and consistent in communication. A brand name aims to build company identity. Though related, a trade name and brand name have distinct purposes.
Legal Name, Trade Name, and Brand Name
- A legal name identifies a business for government registration and taxes. A trade name is for advertising and sales. Trademark registration gives legal protection to a brand name.
Difference Between Brand and Trade
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A trade name is used by a company in business. It may differ from a company’s legal name. A brand name identifies a product or service. A trademark legally protects a brand name.
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A trade name aims to be recognizable. A brand name builds company identity. Though related, they have distinct purposes.
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Registration legally protects a brand name. It provides exclusive rights to that name.