Brand Name vs Trade Name
What is the difference between a brand name and a trademark? A trademark legally protects aspects of a brand that are unique to a company. A trade name is the official name under which a business operates. It is used for legal paperwork and tax purposes. A brand name helps distinguish a product or service. For example, Kleenex is a well-known brand name for facial tissue.
Examples of Brand and Trade Names
Which is an example of a brand or trade name: Kleenex is an example of a brand name for facial tissue. Escalator was once a brand name that became generic. Apple and IBM are examples of company brand names.
Trading Name or Brand?
A trade name is used in business. A brand name helps distinguish a product or service. For example, Kleenex is a well-known brand name for facial tissue. A trademark legally protects unique aspects of a brand for a company. Brand names and trademarks are valuable assets for businesses. Most companies work to protect them from misuse by others. It is used for legal paperwork and tax purposes. A business may use multiple trade names but those cannot be registered as official company names. A trade name may also be called a “doing business as” or DBA name. It is the public name of a business.