Twix bars consist of a biscuit finger topped with caramel and coated in milk chocolate. There is a thin layer of chocolate between the biscuit and the caramel. Twix bars are typically packaged in pairs.
Production and Sales
The Twix bar was first produced in the UK in 1967 and introduced in the US in 1979. Twix bars are made in Cleveland, Tennessee along with other Mars candy like M&M’s. Around 43 million Twix bars are sold each year, generating $172.4 million in annual sales for Mars Inc.
Dietary Information and Marketing
The Twix bar is vegetarian but contains milk ingredients so it is not suitable for vegans. The "Pick a Side" advertising campaign pretended there were differences between the two sides to create some friendly competition, but they are identical products.
Nutritional Facts
Just one fun size Twix contains 250 calories, 17 grams of sugar, and 14 grams of fat.
Popularity
Twix bars have more calories and fat compared to other Halloween candy options. The combination of the cookie, caramel and chocolate is what makes Twix a go-to favorite candy for both kids and adults. In a Seinfeld episode, people confuse Twix with 5th Avenue bars. Twix entered ice cream and supermarket markets in the 1990s to compete for sales.
Around 200,000 Twixes are given out on Halloween every year. The cookie base provides the crunchy texture.
Does Twix count as candy? What is Twix classed as?
Twix is a cookie covered with caramel and milk chocolate. A thin chocolate layer exists between the cookie and caramel.