Wix is a popular website builder gaining attention in recent years. While great for simple websites, Wix can seem unprofessional if used incorrectly. Wix websites often have ads making sites appear cluttered and spammy. However, Wix is used by businesses worldwide for professional websites that rank well in Google. A downside is Wix’s free plan has a 500MB bandwidth limit and lacks Google Analytics. The generic templates and URLs like "business-name.wix.com" appear amateurish, causing some to question if you’re a legitimate business. However, Wix is directed at people needing free or low-cost websites with premade templates.
Websites aren’t brochures and shouldn’t be treated that way. Wix may seem more affordable initially as the base plan is free, but limits access to key features like automated email sequences needed for marketing. The URL structure is similar to outdated 1990s GeoCities sites. While easy to use compared to WordPress for blogging, Wix lacks main requirements to grow a successful blog.
Wix makes website creation easy, allowing anyone to create sites they believe are good. To bring revenue, sites need an online presence, ticking boxes and investing time and money. Compared to WordPress, Wix lacks flexibility in design. Most professional designers use other platforms. Still, Wix works for beginners wanting simple sites. The limitations ward off those seeking a serious online presence.
Wix makes beautiful websites easily. However, its restrictions and perceptions of unprofessionalism persist. Wix works best for starter sites, while businesses needing more customization often outgrow it. The debate continues between its ease of use and functionality.