Overview of Wordmark Logos
A wordmark logo uses text as the primary element. Well-known examples include Coca-Cola and Facebook. This style ties the visual brand closely to the company name. You must choose or create a font carefully.
Elements of Good Logos
Good logos should be simple and relevant. With creativity, you can make unique word logos.
Typography Choices
Pick an easy to read wordmark font that matches the brand personality. Popular choices include Helvetica, Futura and Garamond.
Considerations for Taglines
A logo introduces a brand. An optional tagline clarifies the identity. Crisp taglines and logos boost recall faster.
Role of Slogans
Short 3 word slogans naturally balance logos. More words belong in other marketing.
Design Tips
- Focus on shape and symbolism without words. Shapes convey emotions and ideas. Symbolism creates deeper connections.
- Don’t waste unused concepts. Apply them elsewhere consumers engage more, like voicemail, storefronts or flyers.
Avoiding Common Mistakes
Original Helvetica is ubiquitous, especially in branding. Wordiness doesn’t work in logos. Simple logos like Google and CNN work well.