Trademarks are essential for any business as they help identify products and services, distinguish the business from others, and protect the brand name and logo. They also provide exclusive national rights to the name and aid easier international applications.
Key Steps for Trademarking
When considering trademarking your business name, it’s important to follow these steps:
- Search existing trademarks
- File the application
- Determine trademark eligibility
- Choose an appropriate trademark type
Trademark Application and Eligibility
Registration for trademarks can take up to six months, and it’s critical to conduct a thorough search of existing trademarks to avoid conflicts. Not all types of names or logos can be trademarked; generic business names, for example, are ineligible.
When you decide to proceed with a trademark, remember that each element of your brand such as your business name, logo, slogan, and designs should be registered separately. Cost for trademarking starts at $225 and may go up to $400, excluding legal fees.
Remember, without a trademark, you risk losing exclusive rights to your name and potentially your business.
Is Trademarking Worthwhile?
Trademarking is considered valuable for building brand awareness and attracting customers. It prevents unauthorized use of your name and reassures consumers of your company’s identity. For example, if someone like Robert wants to protect his business name for "ROBERT’S BOOKS AND WINE," he should file a trademark application and conduct a trademark search to secure the name.