What Are Examples of Public Relations?

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Public Relations in Communication

  • Public relations (PR) manages communication to promote an organization’s interests.
  • The main types are earned media, paid media, grassroots marketing, and social media.
  • PR creates, manages and executes communication plans.
  • Techniques include press releases, events, leaks and search engine optimization to build awareness and manage public perception.

The PR Process

  • Research, planning, implementation, and evaluation are the four steps of the PR process.
  • Media relations forges media relationships by providing company news.
  • Strategic communications align messages to achieve business objectives by updating the public.
  • PR is an ongoing process regardless of function.

Models of Public Relations

  • Production relations supports marketing campaigns.
  • Grunig and Hunt identified four models of public relations that progress from an elementary method of PR to a more sophisticated practice.
  • The models from basic to sophisticated include press agentry/publicity, public information, two-way asymmetrical communication, and two-way symmetrical communication.

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