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Materials Used for Hot Wheels
- Hot Wheels are made of metal and plastic.
- The metal commonly used is ZAMAC, an alloy of zinc and aluminum.
- Some Hot Wheels tracks are made from cardboard.
- To power the car, choose a large rubber band.
Target Audience Expansion for Hot Wheels
- Mattel seeks to stimulate interest among men ages 18-34 to expand Hot Wheels.
- Currently, the toys target boys ages 3-8.
- The franchise includes racetrack sets.
- Mike Zarnock holds the largest Hot Wheels collection with over 30,000 cars.
Features of Hot Wheels Tracks and Sets
- Hot Wheels tracks contain pieces assembled to create layouts, some with ramps and obstacles.
- The Criss Cross Crash set features four vehicles competing.
- The Track Builder Stunt set has over 35 pieces for building tracks and creative play.
- Playing provides spatial reasoning and problem-solving opportunities.