Optical Sales Industry Overview
An optical sales representative is responsible for promoting the lens, frame or contact lens range of a manufacturer to optical practice owners. Optical sales reps need to be outgoing and passionate about optics. Retailers can leverage specialized care. Offering a personalized experience can set you apart from competitors. Optical sales rely on the patient’s journey. Customers select convenience over other aspects.
Starting a Sunglasses Line
- Plan your business.
- Form a legal entity.
- Research your competition and suppliers.
- Launch your brand identity.
- Get samples.
- Build your website.
- Take product photos.
- Negotiate wholesale prices and minimums.
- Drive traffic with online marketing.
- Fulfill orders and handle returns.
Online Trends in Optical Sales
Online sales are a major driver of the optical industry’s growth. As more people shop for glasses online, optical sales associates will need to learn how to sell products online. This trend presents an opportunity for optical sales associates who are able to adapt to the changing landscape.
Training for Optical Sales Associates
Train scripts, techniques, and specific objections or questions regularly. This helps ensure everyone’s focused on frame or lens sales at the appropriate time in patient interactions.
Value and Challenges in Optical Sales
For optometry practices, optical sales are everything. In fact, glasses and contact lens sales make up about 60 percent of revenue for these practices. But as more and more patients opt for the convenience and price cuts of online retailers, some optometrists are starting to worry that their revenue may suffer. Luckily, there are several tactics you can use to maximize your sales and keep those sales in-house instead of losing them to online competitors.