Seasonal products are available during certain seasons or periods of the year only.
Some products have steady demand, while others are seasonal with high peaks during months.
Statistics show 2020 US holiday e-commerce sales grew 20.6%. Thanksgiving and Black Friday web sales jumped nearly 22% each.
Benefits of Seasonal Products
- Seasonal products bring extra profits and visibility.
- Gaining attention of potential new customers with seasonal ads and offers can tempt first-time online business.
Seasonal Produce
Seasonal produce refers to products produced during specific months or seasons. Local produce refers to products from one place, typically a town or village. Many enjoy local produce as it is usually fresher and lower in calories than other regions. Seasonal refers to normal events during a year including weather, holidays, and food preferences. Many use “seasonal” to describe cooking methods or food preferences.
Seasonal vegetables grow during certain times of year.
Selling Seasonal Products
Seasonal products are strongly or weakly seasonal. Strongly seasonal products have demand during a short period of time. Weakly seasonal products have fluctuations in demand during a longer period. Capitalizing on seasonal trends allows sellers to maximize profits. An exception is selling seasonal products internationally. When out of season in one hemisphere, the other may offer sales opportunities.
Health Benefits of Eating Seasonally
Eating seasonally is healthier, economic, and environmentally friendly. Choosing in-season ingredients gets fresher, sweeter, perfectly ripe produce tasting better. In-season foods function as antioxidants, aid detoxification, and can reduce DNA damage.