Overview of International Business
International business refers to any business activities conducted across national boundaries. There are five basic activities to internationalizing a business:
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Importing & Exporting
- Imports: a good or service brought into one country from another.
- Exports: a good or service produced in one country then sold to another.
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Licensing
- Granting permission for a foreign company to produce a company’s product for a fee.
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Franchising
- Similar to licensing but involves greater control over how the end product is produced and sold.
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Joint Ventures
- Two or more companies form a partnership to share knowledge, resources, risks to accomplish a goal.
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Direct Foreign Investment
- A company builds new operations like factories, offices in another country. This requires the greatest commitment of resources but offers the most control.