Digital media delivers information through electronic devices. It includes software, digital images, digital video, video games, web pages, websites, social media, databases, digital audio like MP3s, documents, ebooks. It easily creates and displays ads on platforms like social media to advertise businesses and brands. The dramatic cost reduction has led to more user-created content like blogs and videos.
Digital Marketing Strategies
Most companies would benefit from a strategy combining website optimization, content marketing, SEO, SEM, social media, then expanding as needed. Websites support content marketing efforts through blog posts and infographics engaging visitors for more sales opportunities. Many social platforms beyond Facebook can be used – LinkedIn for B2B and Instagram for retail.
Print vs Digital Media
The term refers to electronically transmitted broadcasting for entertainment and information. It encompasses audio, video, images, text accessed through devices like computers, phones, game consoles. Print media offers a tangible reading experience with credibility, but it is limited in reach and has higher production costs compared to digital. However, print still captivates readers and remains a valuable communications medium.
Tools and Reach of Digital Media
Software tools build and edit digital multimedia content. Video files are rapidly increasing on sites like YouTube and Instagram. Social media provides unlimited content to billions through platforms like Facebook, Instagram, Twitter, and Snapchat. Digital media encompasses most daily information.