The Seven Categories of Logos
Logos can be grouped into seven main categories:
- Emblems
- Pictorial marks
- Wordmarks (Logotypes)
- Lettermarks
- Abstract logos
- Mascot logos
- Combination logos
Emblems are the oldest types of logo, resembling seals or stamps. Pictorial marks are imagery-based logos, while logotypes focus on the name of the company. Lettermarks are made up of initials or abbreviations. Abstract logos use shapes and symbols to convey a message, and mascot logos feature an illustrated character. Combination logos blend typography and images, offering versatility and name recognition.
Significance and Design Considerations
When designing a logo, understanding the types and their purposes can help select what fits your brand identity. Consider your business’s name, aesthetics, versatility needs, recognition goals, simplicity, and distinction. The type of logo you choose signals your company’s transition from an idea to a tangible entity.
Trademarked Logos and Their Impact
The first ever logo to be trademarked was the red triangle mark for Bass beer. Since then, brands like Nike with their swoosh and Apple with their bitten apple have used symbol logos for easy recognition, despite the challenge of creating simple yet distinctive designs.
Combination logos merge symbols with wordmarks, making them suitable for brands that desire both visual identity and name emphasis.
An effective logo should develop positive associations between your company and the audience. Merging your brand story into the logo design can capture people’s attention. Before finalizing your brand logo, ensure you understand which type best represents your brand identity.
Remember, a well-designed logo not only marks the transition from concept to company but also communicates brand values, personality, and identity.