- Public relations manages communication to promote interests. Communication plans use press releases, events, leaks, and search engine optimization to build awareness and manage perception. Research, planning, implementation, and evaluation are PR process steps.
Media and Production Relations
- Media relations provides company news to media. Production relations support marketing campaigns. Strategic communications align messages to achieve business objectives by updating publics. PR is an ongoing process regardless of function.
Types of Publics and Speeches
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The four main types of publics are earned media, paid media, grassroots marketing, and social media. Techniques include press releases, events, leaks, and search engine optimization to build awareness and manage perception. The process has four steps: research, planning, implementation, and evaluation.
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Key publics, intervening publics, influentials, and the general public are four types of publics. Financial publics affect funding and perception. Media publics draw attention of journalists and broadcasters.
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The four types of speeches are: informative, persuasive, ceremonial, and impromptu. Effective public speakers are confident, passionate, and succinct. Presentation methods include manuscripts, memorized, extemporaneous, and impromptu speaking.