Virtual Kitchen is a new concept, which has been growing in the foodservice industry. It delivers food online under various brand names using existing restaurant kitchens. These kitchens have no storefronts and use delivery apps.
Benefits and Operations
Virtual kitchens save costs on real estate and staff. They can quickly adjust to changing customer needs and expand their reach. Restaurateurs can open a new virtual brand using existing kitchens, staff and ingredients without compromising their main brand. For example, a pizza shop could sell hamburgers under a different virtual brand name.
They help restaurants expand offerings, maximize kitchen use and increase profits.
Investment and Set-Up
Online delivery services invest in virtual dining. Players like Swiggy and Zomato put millions into virtual concepts. Setting up a virtual kitchen needs a 250-300 sq. ft. room. It’s familiar for existing delivery restaurants. Delivery services guide owners since they already provided documents.
Steps to Launch a Virtual Kitchen
- Find a kitchen space to rent.
- Get necessary permits and licenses.
- Purchase equipment and supplies.
Customers order through third-party apps, the restaurant’s website or phone. The order goes to the kitchen, which prepares and packages it. A driver collects and delivers it.