The craft industry encompasses goods that are handmade by artisans or those skilled in a particular trade. Small businesses engaged in the craft trade include art galleries, handmade textiles and culinary products. Craft industry entrepreneurs often operate independently.
The industry relies on locally sourced supplies and community support to maintain a customer base. Ultimately, the best place to sell crafts depends on your target market and the type of craft you are selling. Choose a business category that fits your products and target market.
Craft business outlets include both the production and merchandising of handmade or customized products, catering to niche markets with unique, high-quality offerings. Examples of crafts are:
- Woodworking
- Jewelry making
- Leatherworking
- Textiles
When deciding what business category to choose for handmade goods:
- Ensure it fits your products.
- Consider your target market.
- Reflect on the unique quality of your offerings.
A typical craft business model involves both manufacturing and merchandising. Many craft businesses handle the creation of their products as well as direct sales to consumers.