Diversify Your Product Offerings
Sell more than just tanning sessions. Carry tan accelerators, after-tan moisturizers, logoed T-shirts, tank tops, pool cover-ups, and attractive beach totes. Consider offering a line of swimwear, body piercing jewelry, skin and lip care products, sandals, toe rings, and sunglasses.
Importance of Sun Protection
Spending one to three hours a day at the beach with no sun protection is equivalent to using a tanning bed for 20 minutes. The sun gives off 3-6 times more radiation than a tanning bed.
Maximizing Revenue with Accessories
The majority of tanning customers only come into the salon between 2-5 times a month. These customers are prime to purchase additional products, proving a better revenue stream than you might think if you start selling certain accessories tailored to their tanning lifestyle.
What to Sell in a Sunbed Shop
In addition to lotions, sell tan accelerators to boost your revenue. Sunbed shops in the UK have capitalized on this increasing demand, offering professional tanning services to customers.
Understanding Costs and Profits
- A commercial sunbed could easily take more than £40 per day in a busy salon.
- With profit-share, an external supplier owns, installs, maintains, and re-tubes the sunbed, taking 50% of the bed’s takings each month after a £250 installation fee.
- A 40 tube 200 watt sunbed uses 9.6 kilowatts so would cost around 77p to run for an hour.
Spray Tanning Revenue Potential
The average cost of spray tan services is promising, and with equipment not being overly expensive, spray tanning has become a lucrative endeavor.
Starting a Sunbed Business
The cost of starting a sunbed business can vary, typically requiring an investment of £20,000 to £50,000. With a strong marketing strategy and excellent customer service, you can generate substantial revenue.
Tips on Selling Products at Tanning Salons
Here are tried-and-tested tips to increase retail sales at a tanning salon:
- Provide recommendations and suggest products like tanning goggles, sunless tanning lotion, and sunscreen.
- Listen carefully to your customer to sell them products they need.
- Display a range of products to spark customer interest and share knowledge about them.
Boosting In-Salon Product Sales
- Sell tan accelerators, after-tan moisturizers, logoed apparel, and more to maximize profit per sale.
- Source wholesale products online and discuss features and benefits to boost sales.
- Offer promotions and remind customers of specials to encourage purchases.
Income Streams for Tanning Salons
Tanning salons generate income from membership fees, granting bed access, and sessions. Different tiers cater to various clients. Training staff to sell products and services is essential for success.