Demographics of Supplement Buyers
Global dietary supplement sales and the U.S. supplement industry
- Global dietary supplement sales are expected to reach $308 billion by 2028.
- The U.S. supplement industry is worth $35.6 billion.
Target Audience for Supplements
Who uses dietary supplements?
- 57.6% of Americans take some kind of supplement.
- The largest market is people over 60 looking to increase health and prevent disease.
- Other big niches are vegans and sports enthusiasts.
Promoting and Targeting Supplements
Ways to promote supplements and target audience
- Promote supplements through website, Google business listing, social media, influencers, targeted digital ads.
- Target those interested in health, wellness, nutrition, network marketing, personal development, and entrepreneurship.
Unique Selling Points of Supplements
Highlighting unique aspects of supplements
- Ritual focuses on transparency of components.
- SmartyPants sells gummies for easy consumption.