What Do I Name My LLC?

Choosing an LLC Name
- You can name your LLC anything you want, as long as it’s not a name already registered in your state and it’s appropriate for your rental business. There are two benefits of naming your LLC this way.
- Typically, your business’s name must end with the words “Limited Liability Company,” or you can use abbreviations like “LLC.” Usually, you can even opt to abbreviate the words “Limited” and “Company” as “Ltd.” and “Co.”
- In order to make sure your desired LLC name is available, you will need to do a search with the Secretary of State.

Ensuring Availability and Compliance
- In order to make sure your desired LLC name is available, you will need to do a search with the Secretary of State. Ensure your chosen business name is unique and not already in use by another company.
- The legal name of your LLC must be distinguishable from the names of other entities on record with the state filing office. Otherwise, the state may refuse to file the documents to form your LLC.

Considerations on Naming After Yourself
- Naming an LLC after yourself connects the company with your brand and establishes credibility if you are well-known.
- However, some advise instead running the company under a DBA ("doing business as") with a different name. This allows the benefits of a personal LLC while operating publicly under another name if you prefer.