Average Cost of Wine
An average bottle of wine costs around $14 retail. Retail wine prices depend on the type and brand. You’ll be hard pressed to find a worthwhile bottle under $10. Bottles between $15 to $30 are an approachable sweet spot, and above $30 start to feel like a premium.
Factors Affecting Wine Pricing
Studies have shown that a higher price tag does make the wine taste better. But it has nothing to do with the grape quality. In reality, pricey bottles might not actually taste much different from cheaper wines.
Budgeting for Wine
When budgeting for wine, estimate spending between $25-$70 per bottle depending on quality. To cater 100 guests, factor 140 bottles over 5 hours. This would total $3,500-$9,800 plus $500-$600 bar charges. Spend between $15 and $25 a bottle for best value.
Restaurants have a 70% profit margin on wine. Retailers are between 30-50%. Distributors and wholesalers have around a 28-30% margin. Producers and vineyards make about 50% gross margin.
Conclusion
Factors that affect pricing are complex. Factors that affect pricing are complex. 5 wines taste pricier than they are. How much you pay depends on where you shop, sustainability, but more you pay, more goes on what’s in bottle. Spend much less than £10, very little left on actual wine. Wonderful, sustainable wines around £20 a bottle mark. To learn more, sign up. Got a question? Email.