What is a Doing Business As (DBA)?
Doing Business As (DBA) is a legal name for businesses that operate under a name other than their registered one. It allows using a different name for marketing while still being legally registered.
Benefits and Purpose of DBA
- A DBA is a fictitious business name used instead of the registered name for marketing and branding.
- DBAs can be used for public materials.
- LLCs use DBAs for liability protection.
- Filing for a DBA name registers the business and establishes it as an entity.
- Approval usually takes 1-4 weeks.
Difference Between DBA and LLC
- DBAs allow operating under multiple names for different ventures while still using the registered business name legally.
- DBAs aren’t separate legal entities. They don’t provide full protections of LLCs or corporations but allow targeted marketing and specialization flexibility.
- States require DBA registration but requirements vary.
Legal Meaning of DBA
- DBAs allow operating under multiple names for targeted marketing.
- Filing registers the business. Approval takes 1-4 weeks.
- DBAs aren’t separate legal entities. Registering them establishes the business.
- Requirements vary by state. Assets are protected if sued. DBAs simplify for sole proprietors.