### Understanding Non-Promotional Content
Non-promotional materials provide scientific information on diseases or products, not promoting any specific product. To write non-promotional articles:
- Do not mention your company
- Highlight both positives and negatives
- Offer something to learn.
### Content Marketing Strategy: The Red Bull Example
Red Bull produces content focusing on the audience's enjoyment. This strategy associates their product with content people love. Providing booklets, blog posts, PDFs, webinars establishes a company as a knowledgeable, authoritative voice.
### Value of Promotional and Non-Promotional Assets
Offering valuable resources like PDFs and infographics incentivizes providing emails. Public awareness campaigns promote issues without selling products. Distinguishing promotional and non-promotional assets affects how rules apply.
### Promotional Strategies for Customer Engagement
Adding promotional products beyond apparel helps customers promote causes. Providing banners, stickers, and other items creates a one-stop shop. Only incremental and base sales data show what would happen without promotions.
### Brands and Promotion
Retail brands not created for promotions differentiate promotional product suppliers. Promotional budgets anticipate costs of growing or maintaining a brand. Types include:
- Advertising
- Direct marketing
- Personal selling budgets
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