Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. Located in Kansas City, Missouri, the company was originally named Hall Brothers. The name Hallmark first appeared in 1928.
Hallmark’s Presence in the Movie Industry
Hallmark entered the movie business in 1951 with the Hallmark Hall of Fame anthology series and its production company. The Hallmark Channel, owned by Crown Media Holdings, is known for its original movie franchises like "The Good Witch." Most Hallmark movies are filmed in Canada. Hallmark Media, formerly known as Hallmark Entertainment and Crown Media Holdings, is a subsidiary of Hallmark Cards.
Family Ownership and Company Structure
Members of the Hall family serve on the board of directors. Some of the companies under Hallmark’s ownership include Crown Media Holdings, Hallmark Greeting, Crayola art supplies, and Crown Center real estate.
Does the Hall family still own Hallmark?
Hallmark Cards remains a private company. The Hall family owns Hallmark Cards. Members of the Hall family serve on the board of directors. Some of the companies under Hallmark’s ownership include Crown Media Holdings, Hallmark Greeting, Crayola art supplies, and Crown Center real estate.
Is Hallmark still family owned?
The company is still family-owned (and privately-held). It includes four subsidiaries: Crown Media Family Networks (cable channels), Hallmark Greeting (cards, wrapping paper), Crayola (art supplies), and Crown Center (real estate).