Logo File Formats Guide
JPG, PNG, and SVG are ideal for logos, offering rich colors, transparent backgrounds, and scalability. For web colors, save in RGB format; for printing, use AI, PDF, or EPS. Here’s a cheat sheet for designers, clients, and printers.
Vector vs Raster
Vector files are editable without quality loss, while raster files are for online use. Vector is scalable; raster is not.
The Original Logo File
The original logo file should be in a vector format. Different file types serve specific purposes. Extensions like .doc, .txt, and .gif identify file formats.
Here’s a common logo file formats guide, their uses, and how to open them. Understanding each format is crucial for maintaining brand consistency.
Starbucks logo file formats showcase the difference between vector and raster logos. Raster logos lose quality when scaled; vector logos maintain quality.
Use PNG for website logos, social media, banners, and vector formats for printing logos. JPEG is suitable for photographic logos, while SVG offers high resolution, small file size, and transparency.
Store your logo in multiple formats in various places for consistency across business platforms.