The global greeting cards market is estimated at $15.9 billion in 2022. In the United States, Christmas is the largest card-sending holiday with approximately 1.3 billion cards sent annually.
Small homemade card businesses can earn from a few dollars to over $45,000 per year. Sites such as Etsy, eBay, and Zazzle allow selling handmade cards.
The average retail card price is $2.50.
With the rise of online marketplaces and social media platforms, it has become easier than ever to reach a wide audience and sell your unique designs.
Tips for Selling Greeting Cards Online:
- Choose a Niche
- Making and selling handmade greeting cards
- Upload Designs to Print-on-Demand Sites like Zazzle
- Sell Hand-Crafted Cards on Etsy or Another Marketplace
- Build Your Own Website to Sell Your Cards
The greeting cards market is a $7.5 billion annual industry in the US.
Establishments:
Establishments primarily engaged in publishing, printing by any process, or both, of greeting cards for all occasions.
Facing Shortages:
Some of the shortages have been caused by distribution problems.
Starting a greeting card business can be a great way to turn your creativity into profit.
Strategies for Increasing Profitability:
- Focus on Personalization
- Adopt Digital Marketing
- Monitor Industry Trends
Paper Quality for Cards:
The 80 lb card stock is the most common weight for card making.
Business Steps:
- Plan your Greeting Card Business
- Form your Greeting Card Business into a Legal Entity
- Register your Greeting Card Business for Taxes
- Open a Business Bank Account & Credit Card