What Greeting Cards Sell the Most? Greeting Card Business Profitability

The global greeting cards market is estimated at $15.9 billion in 2022. In the United States, Christmas is the largest card-sending holiday with approximately 1.3 billion cards sent annually.

Small homemade card businesses can earn from a few dollars to over $45,000 per year. Sites such as Etsy, eBay, and Zazzle allow selling handmade cards.

The average retail card price is $2.50.

With the rise of online marketplaces and social media platforms, it has become easier than ever to reach a wide audience and sell your unique designs.

Tips for Selling Greeting Cards Online:

  • Choose a Niche
  • Making and selling handmade greeting cards
  • Upload Designs to Print-on-Demand Sites like Zazzle
  • Sell Hand-Crafted Cards on Etsy or Another Marketplace
  • Build Your Own Website to Sell Your Cards

The greeting cards market is a $7.5 billion annual industry in the US.

Establishments:

Establishments primarily engaged in publishing, printing by any process, or both, of greeting cards for all occasions.

Facing Shortages:

Some of the shortages have been caused by distribution problems.

Starting a greeting card business can be a great way to turn your creativity into profit.

Strategies for Increasing Profitability:

  • Focus on Personalization
  • Adopt Digital Marketing
  • Monitor Industry Trends

Paper Quality for Cards:

The 80 lb card stock is the most common weight for card making.

Business Steps:

  • Plan your Greeting Card Business
  • Form your Greeting Card Business into a Legal Entity
  • Register your Greeting Card Business for Taxes
  • Open a Business Bank Account & Credit Card

Leave a Comment