What Happened to the Good Humor Ice Cream Truck?

History of Good Humor Ice Cream Trucks

• In the early 1920s, Harry Burt, Sr., created a chocolate-coated vanilla ice cream bar on a stick. To market his Good Humor Bars, Burt sent out a fleet of chauffeur-driven trucks with bells for door-to-door deliveries.
• Independent contractors still sell Good Humor products from their own ice cream trucks. Good Humor is bringing tasty frozen treats to hands across America.

Ice Cream Truck Operations

• Ice cream trucks exist. They undergo inspections to ensure qualified drivers. In Texas, trucks require permits. Most trucks operate seasonally, generating $15,000 – $30,000 yearly. Trucks get ice cream from wholesalers or distributors.
• Ice cream trucks evoke nostalgia with sound and jingle. Some operate during the pandemic, following health rules.

The Discontinuation of Good Humor’s Toasted Almond Bar

• One of Good Humor’s discontinued ice cream bars is still a sore spot for fans–even a year after the company confirmed it would discontinue its Toasted Almond bar. Unfortunately, the company has no plans to bring the flavor back.

Good Humor and F-Series Trucks

• Unusual is an F-series truck outfitted to bring ice cream to the people. Independent contractors still sell Good Humor products from their own ice cream trucks.

Unilever’s Heartbrand Family and Good Humor

• Good Humor is part of Unilever’s international Heartbrand family sold under names like Wall’s and Algida.

Ice Cream Truck Regulations

• Sellers need licenses and inspections to operate ice cream trucks. Most areas require permits and fines for violations. Drivers must yield to pedestrians.