A concierge provides personal assistance services to clients at a variable price to save them time. Services include household management, lifestyle management, transportation, travel planning, etc. Concierge services now assist businesses and individuals, not just luxury hotels.
The concierge business model focuses on highly personalized service to simplify lives, save time, and improve experiences, often for a fee. The model attracts higher income clients wanting customization and flexibility.
Key components include:
- Identifying target markets and services
- Focusing on high-value clients willing to pay for convenience
- Customizing service offerings
There are two approaches in the industry – personal and corporate. Personal focuses on interests like household chores, and corporate involves business tasks like lunches, trips, and services.
The first stage is deciding which services to provide – one specialty or a full-service menu. Pricing is similar but customization allows adjustment. The model is lucrative since people spend money for convenience.