Tips for Choosing a Nonprofit Organization Name:
- Evaluate emotional appeal.
- Make sure it’s easy to spell, pronounce, and stands on its own.
- Check state and federal databases to ensure the name is not already in use.
Importance of Nonprofit Name Selection:
The name you select for your nonprofit must meet specific specifications. It should communicate your organization’s mission and be catchy so that your audience remembers it. Also, be wary of selecting a name with unwanted associations. Research who already uses prospective nonprofit names and in what context.
Examples of Meaningful Nonprofit Names:
- "Furry Friends Shelter" for a nonprofit providing homes for dogs.
- "Special Needs, Super Futures" for an organization delivering educational services to special needs children.
Tips on Choosing the Best Name:
- Use descriptive words that embody the mission of your organization.
- Choose a name that is easy to spell and say.
- Make an acronym.
- Be strategic by starting with a naming brief defining key aspects of your brand.
Considerations for Name Selection:
Could the name be misunderstood or misconstrued? Avoid controversial names that may limit your market or scare leads away.
Define your brand identity clearly to determine the differential value it offers compared to competitors.