# Importance of a Company Name
Choosing a name is crucial, as it makes the first impression on potential clients. Consider how the name will position your company alongside competitors.
## Name Selection Criteria
- Research established companies' names to understand their branding and thought process.
- A name should be:
- Short
- Easy to say and spell
- Available as a domain
- Clean-looking with good flow
- Flexible for growth
## Avoiding Common Pitfalls
Although a unique name seems appealing, customers may be confused if it's too unusual or doesn't reflect your services. For example, a business called "Your Basement Playroom Specialist" might not clearly communicate that it is a basement remodeling business. If your name is hard to understand, rethink it.
Meeting the name selection criteria helps convey your essence and attract new clients.
Advisor