What Is a Marketplace Seller?

Overview of Marketplaces

• Definition: A marketplace is a platform where buyers and sellers interact.
• Functionality: Marketplaces handle payment, shipping, and customer service, generating revenues from transactions.
• Benefits: Selling on a marketplace provides numerous advantages.

Selling on a Marketplace

• Process: Setting up a seller account, listing products, customers making purchases, and order processing.
• Platform Selection: Choosing the right marketplace to expand eCommerce presence.

Online Marketplaces

• Description: Platforms where sellers and buyers meet.
• Ease of Use: Buyers can search and find products conveniently using categories.

Comparison to Remote Sellers

• Clarification: Defining marketplace sellers as those who sell on online platforms.
• Advantages: Easy access to a broad audience, with handling of payment and shipping by the marketplace.