Understanding Logos and Trademarks
A logo is a symbol represented by an image, text, shape or their combination. When properly designed, a business logo conveys what a company does, its values, ideals, and mission. There are several logo types: emblems, pictorial marks, logotypes, lettermarks, abstract logos, mascot logos, and combination logos.
The publication logo appears at the top of all its stories. For example, in my publication Blogging Guide, you see my logo at the top of all articles.
A publisher’s logo called a colophon is on the title page. The colophon contains printer, printing date, and publication place information.
A publication logo identifies a publication like a magazine, newspaper, or website. It may be the publication title or a more elaborate design.
Using a publisher’s name and logo can raise trademark issues. A trademark legally protects a word, name, logo, or phrase distinguishing one business’s products/services from another’s. But you can use another’s trademark for informational or editorial purposes. Publishers have trademarks in names and logos.
Imprints and Branding
An imprint is your publishing company’s name displayed where you sell your book. Most books have a small imprint logo on the spine and back. Without one, people question the publisher and assume the book’s self-published. A good imprint never needs to hide self-publishing, just looks professional. If you publish a lot, branding matters. First, choose an imprint name not obviously about you or one book.
HarperCollins’ logo combines two famous logos from its 1989 consolidation.
Avatars and Logo Dimensions
An avatar is a graphic representation of a user. Avatars are used in games or as icons. They are a reflection of self we control. Previously, avatars were for games to immerse players. Now, they enable interactions with customers. In role-playing games, avatars represent users. Friends recognize them when playing together.
The publication logo has specific dimensions. It is 72px tall and 600px wide.