Importance of Brand Tagline
A brand tagline is a memorable, unique, and catchy phrase that highlights a specific aspect of your company. It helps increase brand awareness and draw the attention of potential clients.
Elements of a Tagline
- A tagline is typeset in DS Indigo, in sentence case, bold, includes the trademark symbol (TM), and should not have a period.
- It follows your personal brand name and sums up your unique promise of value.
Designing a Logo
Your logo should reflect your company uniquely and honestly. Avoid too much detail and ensure it works well in black and white.
Examples of Tagline for a Logo
- A tagline is a memorable phrase highlighting your company, staying in customer minds, drawing attention, and raising awareness.
- A slogan represents a product line or campaign.
Benefits of Including a Slogan
- Adding a slogan to your logo can amplify your brand and connect with more customers.
- Slogans evoke feelings that let customers understand what your brand is about.
Considerations for Slogan Use in Logos
- A strong slogan adds context to a logo and shows what a company does. Ensure the slogan is distinct and meaningful for your target audience.