What Is a Trade Name for a Small Business? Understanding Trade and Trademark Names

Trade Name Basics

A trade name is the official name under which a company does business. It is also known as a “doing business as” name or fictitious name. Registering a trade name does not provide brand name protection or unlimited rights for use.

Differences Between Trade Names and Trademarks

Trade names and trademarks serve different legal functions. A trade name is a company’s formal name under which it performs business activities, like “PepsiCo.” Trademarks, on the other hand, legally protect and distinguish products and services from competitors. Registering a trade name presents disadvantages for international expansion, as it cannot extend as a European Union or international brand, unlike trademarks.

Registration Processes and Legal Protection

  • Trade names register under state provisions based on the business form.
  • Trademarks register under the Trademark Act.
  • Similar trade names may not get ministry approval for companies, while a registered trademark allows similar trade names.
  • States register trade names for tax purposes and to track companies, but legal protection varies.

Examples and Procedures for Trade Names

To register a trade name, visit your County Recorder and request the DBA filing form. In some jurisdictions, you might need to include the legal name of the business as well.

Here are 5 examples of trade names:

  1. McDonald’s Corporation does business under the trade name "McDonald’s".
  2. (Please provide additional examples as the original text only gave one.)

Summary

While trade names register with state authorities and help identify a business during operations, trademarks protect a brand or logo legally. It is important to know the rules and procedures regarding selection and usage as they follow jurisdiction guidelines.

In summary, a trade name identifies a business for operational purposes, whereas trademarks offer legal protection for branding. Registering both can build visibility but it is crucial to understand their legal distinctions.

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