Trade Names Overview
A trade name represents a business during sales and purchases. It makes companies recognizable to customers. Businesses can register trade names to help officials track companies. However, protections vary by state. Companies use multiple trade names but cannot register them as legal names.
Trade names differ from legal names filed on paperwork. For instance, Alphabet Inc. uses Google, McDonald’s uses McDonald’s. Brands use trade names for identities.
Importance of Choosing a Memorable Trade Name
Selecting a memorable trade name attracts customers and represents a brand. It is important when starting a business. In summary, a trade name builds recognition of a company.
Is Trade Name the Same as Assumed Name?
A trade name represents a business during sales and purchases, making companies recognizable to customers. Businesses may register trade names, helping state officials track companies. However, legal protections vary by state. Companies can use multiple trade names but cannot register them as legal names.
Trade names differ from legal business names filed on government paperwork. For instance, Alphabet Inc. uses Google, while McDonald’s uses McDonald’s. Well-known brands utilize trade names for stronger brand identities.