Understanding Amazon Display Names
The display name is the name visible to buyers on your Amazon seller profile page. For individual sellers, this includes your name and address.
- A resale certificate is not required to sell on Amazon.
- You must have a professional display name.
- Make your name memorable so shoppers remember you.
- Using "FBA" in your display name can confuse buyers.
- Names similar to Amazon’s trademarks are prohibited.
- Generic terms like "music" are typically fine in display names.
- Stuffing keywords in your display name has little benefit.
The display name is different from your legal business name and brand name. When choosing a store name, consider:
- What do you sell?
- What are the benefits?
- How is your business unique?
The top Amazon sellers tend to have simple, professional display names related to their offerings. Names that are easy to remember perform better. Complex letter/number names may seem shady.
Changing Your Amazon Display Name
To change your Amazon display name:
- Go to Seller Central.
- Navigate to Your Account > Personal Information > Edit Your Profile > Name.
- Enter and save your new display name.
Additional Information
I have covered all queries on how to change the display name on Amazon apps, including Amazon Chime, Alexa, shipping name, and reviews. Let me know if you need any clarification or have additional questions!