Definition of Framing
Framing refers to using elements of a scene to create a frame within your frame. For example, you might shoot through a doorway or arches to highlight your subject. With this composition, you can create depth in a photo and make it more interesting.
Impact of Framing on Decision Making
The framing effect influences decision making depending on how information is presented. For example, take two yogurt pots – one says “10 percent fat” and another says “90 percent fat free”. People are more likely to choose the second option because it is framed more positively.
Types of Framing
- Visual frames include color, font-size, and imagery.
- Auditory frames use different tones and pitches.
- Benefit framing highlights potential benefits.
- Risk framing presents cautions about dangers.
Overall, framing makes a message more memorable and meaningful.
Framing in Practice
Framing can make an image more aesthetically pleasing by keeping the viewer’s focus on the framed object. It also directs attention within the scene. When evaluating arguments critically, consider re-wording them or the frame they use, as this affects decisions.