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What is an Online Billboard Ad?
- An online billboard is advertising displayed on the internet. Digital billboards cost from $10 to over $15,000 depending on location, duration, and frequency.
- Try self-serve ads for $10 a day.
- Simplicity is key to great design.
- Target demographics on websites, apps, and games with a free account.
Digital Billboard Advertising
- The first billboards advertised a circus in 1835. Digital billboards were installed in 2005.
- Digital billboards display images that change every few seconds for advertising or public service.
- Companies offer a free trial before paying for premium online billboard services.
- Digital billboards promote online campaigns, driving traffic between physical and digital worlds.
- They can display interactive and responsive ads that update in real-time.
Digital Billboard Advertising Benefits and Process
- Highly-visible highway and street locations increase views.
- Costs vary by vendor but the process can be seamless.
- LED signs catch attention with bright, dynamic messages that spread news or attract customers.
How Digital Billboards Work
- Digital billboards are electronic displays that rotate advertisements in slots and offer the flexibility to update them in real-time.
- Usually located on the busiest highways and streets.
- Key benefit: ability to schedule and update content remotely.
Digital Billboards vs Traditional Billboards
- While traditional billboards display static, printed advertisements, digital billboards use LED screens for rotating images or videos.
- The ability to schedule and update content remotely is a significant advantage of digital billboards.
What does a Digital Billboard Do?
- A digital billboard is a large LED display used for advertising that can change images every few seconds remotely.
- Positioned in highly visible locations, digital billboards combine big-impact benefits of traditional boards with the convenience of updating content in real-time.
- Costs vary but digital provides flexible, dynamic messages to spread news or attract customers.
- Ad views drive brand awareness.
Digital Billboard Cost and Ad Placement
- Companies purchase digital billboard ads on a cost-per-thousand impression basis.
- Copy must be focused and memorable given the brief duration.
- Locations include highways, busy streets, and cities to reach pedestrians and drivers.
Upgrading to Digital Billboards
- Metrics like estimated views and interactions provide an overview of effectiveness.
- By upgrading to digital, brands can reach new groups while aligning with budgets through attention-grabbing, dynamic messages.
