Copywriting is writing text that drives people to take action. The primary purpose is to get your audience to buy or sign up. Copywriting formulas promote a product, service, or idea to persuade readers to buy into something.
Importance of Clear and Compelling Copy
Knowing how to write clear, compelling copy is critical to your success. Copywriting can make or break your marketing campaign. Copy is written work to sell a product or service or promote a brand. As a copywriter, you strategically deliver words to inspire action, whether written or spoken, to persuade readers to take a particular action.
Differentiating Copywriting and Content Writing
While a copywriter persuades readers to act, a content writer educates or informs. Copywriting tends to be more concise, like an advertisement or slogan. Content writing has more details, like blog posts and reports, to persuade readers of expertise.
Good copywriting creates value-driven content that tells an entire story in just a few words to engage readers. Different types of copywriting have different goals. Copywriting is why people buy something, to make somebody think “Why am I living without it?” That’s a lot of pressure for words. But good copy is the reason people take action.