Introduction to Google Analytics
Google Analytics is a powerful tool used to track website activity and can be integrated with Google Ads. Users can create and review online campaigns by tracking conversions.
Data Collection and Reporting
Google Analytics collects data from websites and apps to create reports that provide valuable business insights. To measure a website, you need to create an account and add JavaScript code to webpages. The tracking code collects data on user interactions with pages.
Benefits of Google Analytics
Google Analytics provides website performance statistics and audience insights, enabling data-driven decisions to improve websites, optimize marketing, and achieve business goals. Reports show data such as traffic, session lengths, and page views. GA4 introduces changes in how people and websites are measured.
Conclusion
Google Analytics measures user data, leading to valuable insights for website improvement and business profitability. Check out our guides for getting started with Google Analytics, as most features are free, although some enterprises may require the paid version.