Logo Package Contents
- The logo files
- Color variations
- Image Sizes
- Revisions
- Folder Structure
- High-resolution and vector versions of the logo
- Variations such as with or without taglines
- Proper usage guidance
Importance of Logo Package
- Ensures logo consistency across various applications
- Helps define your brand and build trustworthiness and security among your audience
Primary Logo Files
| File Type | Sizes |
|---|---|
| PNG | Small (~250px) |
| JPEG | Medium and large (~1000px) |
| EPS | Digital – screens & Print (ink) |
| SVG |
Variations to Include
- Full-color
- One-color
- Small logo/icon
- Suitable for various display methods: social media, banners, t-shirts, pens, etc.
Color Logo Variations
- Ensure correct color display for screen and printing
- Vector file allows alteration and enlarging without losing quality
- Useful for publishers, banners, t-shirts, printers, etc.
Basic Logo Package
- Personalized logo
- Business cards
- Letterhead
- Branding standards document
- Brand kit collects colors, fonts, and multiple logo variations
Logotype Definition
- A brand name displayed in chosen typography
- Serves as an identity for the brand
- Sometimes, the name itself is the entire logo
Design Package Contents
- Classes
- Relationships
- Use-case diagrams
- Packages
- Used for structuring the model into parts for organization and configuration management