A unique selling proposition is what sets a business apart. It tells customers why they should choose you over competitors. An effective unique selling proposition distinguishes a product or brand in a compelling way.
Examples of Unique Selling Propositions
- Coca-Cola: Refresh the world. Make a difference.
- Death Wish Coffee: World’s strongest coffee. Satisfaction guaranteed or your money back.
- Canva: Empowering the world to design.
- Highkey: Healthy cookies and treats without much sugar.
- Grammarly: Great writing, simplified.
- Thrive Market: Organic groceries people want at prices they can afford.
- Monster Energy: Tear into the meanest energy drink.
A strong unique selling proposition captures what customers need and want that competitors don’t offer well. It should play to the strengths of a business. The message focuses on an aspect the target audience cares about.
A unique selling proposition is the unique benefit that makes your business or product better than the competition. It’s a short sentence or two defining the specific and clear benefit that makes your business stand out when compared to others in your market. Typically, the uniqueness is delivered by a unique process, ingredient, or system that produces the benefit described.
Spotlight on Notable USPs
- Anacin in 1952: "Fast, incredibly fast relief."
- M&M’s in 1954: "Melts in your mouth, not in your hand."
On the surface, finding your unique selling proposition may seem straightforward. However, the spectrum of possibilities makes it more challenging to establish one.
Unique Selling Proposition vs. Unique Value Proposition
Your unique selling proposition should help build a powerful brand for your business that resonates with customers. It showcases your uniqueness in a relevant and appealing way.
A successful unique selling proposition promises a clearly articulated benefit to consumers, offering them something that competitive products can’t or don’t offer. It carefully balances what the customer wants with what the business does well.
Death Wish Coffee is an excellent example of developing a product based on a unique selling proposition that was largely left untouched in the crowded coffee market.
TOMS’ unique selling proposition was one of the first to introduce the one-for-one model, which goes to show how powerful a unique selling proposition can become.
A unique selling proposition (USP) is a statement that communicates your strengths and benefits over your competition’s. A good one makes your product or brand stand out amongst the noise.
USP and UVP are occasionally used interchangeably, but they shouldn’t be. The two are similar, but have different purposes. This guide will discuss the 18 best examples of unique selling propositions that have helped businesses differentiate themselves from their competitors.
We will also provide tips on how you can create a powerful USP for your own business. By understanding what makes these businesses unique, you can begin to develop your USP and increase your chances of success.