What Is the Average Markup on Cigars? Cost and Requirements for Starting a Cigar Shop

The markup on cigars at retail stores runs 75 to 100 percent. So a $10 cigar costs the store $5 to $7.

  • Rent varies by location. A Manhattan lease could cost over $80,000 per month. A Florida or Tennessee storefront might cost under $1,000 monthly.

  • Startup costs for a cigar business range from $630,000 to $2,420,000. You must invest in equipment, materials, labor and marketing. With planning, the business can generate income over time.

  • A cigar shop needs $60,000 to $115,000 to launch. You need space, humidors, shelving and initial inventory. Building inventory is expensive. Budget for quality, range, humidors, accessories, marketing and insurance.

Key steps to start making cigars:

  • Research the market and make a plan.
  • Outline vision, strategy and target audience.
  • Become a cigar expert on production, methods, and benefits.
  • Ship orders quickly at first.
  • Invest in a quality humidor.
  • Consider selling at shops, online, or events.
  • Create an online presence.

Is cigar business profitable?

  • Starting a cigar business can cost $50,000 to $1,000,000 for equipment and machinery.
  • For a small business producing 20,000 cigars monthly, invest around $50,000.
  • Buy cigars in bulk for discounts.
  • Use social media to promote.
  • Rent varies: $80,000/month in Manhattan, under $1,000/month in Florida or Tennessee.
  • Expenses include equipment, inventory, permits, licenses, rent, marketing.
  • Total startup costs range $630,000 to $2,420,000. With planning, generate income over time.

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