Importance of a Strong Name
A catchy company name is crucial for a company’s branding strategy. Creative ideas are essential in naming, as they help a business stand out. For example, Amazon’s logo cleverly includes a smile that doubles as an arrow from the letter A to Z, signifying that they sell ‘everything from A to Z’. This is an example of brilliant branding where a logo reflects the company’s range.
Choosing the Right Name
Your business name should be memorable, easy to pronounce, and suggest what you do. A business name conveys the solutions you provide and the core values of your brand. Therefore, it is vital to select a name that is both appealing and distinct. To come up with catchy business names, consider brainstorming with your team or using tools like Fiverr’s GIGs Marketplace.
Using your name as a business name can work well for individual consultants and contractors, reflecting personal branding. However, it comes with the limitation that you become the face of your brand, especially in the early stages.
Generating Catchy Names
Here are 4 simple techniques to create a catchy company name:
- Use rhythm to make the name sound great and memorable.
- Ensure the name is original and unique.
- Consider the brand’s values and the solutions it provides.
- Make it easy for the target audience to remember.
Resources for Naming
- Brandings is a useful name generator providing lists for many categories like industries, hobbies, and scientific names.
- Trademark registration is recommended to protect the business name and prevent others from using the same or a similar name.
To assist in naming, we have compiled resources where you can start brainstorming. Below are some devised brand name ideas that you might find inspiring for your own.