Types of Advertising
- Print advertising published in newspapers or magazines
- Social media advertising on platforms like Facebook and Instagram
- Pay-per-click advertising on search engines like Google
- Radio advertising involving audio messages
- Broadcast advertising on mediums like television
- Billboard advertising placed in high traffic outdoor areas
- In-game advertising placed in mobile or computer games
- Email advertising sent directly to target audience inboxes
- Display advertising consisting of online banners and ads
- Video advertising utilizing platforms like YouTube or Hulu
- Native advertising blended into editorial content
Key Concepts in Advertising
Paid, persuasive communication using mass, impersonal means and interactive formats to reach wide audiences and connect sponsors with target consumers.
Effective Advertising Strategies
Different types work for different businesses. Social media and pay-per-click advertising have high relevance amongst younger generations. Creative execution and messaging resonance also impact performance regardless of format.
Most Profitable Forms of Advertising
TV provides the ‘safest’ medium. Most ads create short and long term profit. Search engine marketing proves most used for online ads. However, Google offers the best exposure.
Advertising viewed as investment, not cost, drives short and long term growth. Responsible ROI important for media and marketing choices.
Ads become less effective due to more short term campaigns and imbalance between brand and activation. TV advertising delivers strongest ROI and business impact.
Combining strategies increases reach and profitability to achieve business goals. Dynamic, interactive ad formats encourage audience engagement. Though, contextual native ads seem least intrusive.
Email replaces cold calling for initial contact. Including videos raises response rates. Mobile platforms extend promotion opportunities.