Press Releases vs. Press Statements
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A press release announces something new, like a product launch.
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A press statement responds to a specific event, like a data breach.
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Press releases go to media outlets to give information.
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Press statements come directly from a company, often in the first person.
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Press releases aim to promote, while press statements address a situation.
Writing Guidelines for Press Releases and Press Statements
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The ideal press release length is 300-400 words.
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Press statements are shorter and less formal.
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Headlines and summaries capture attention.
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Add logos, contacts, and event details like time and place.
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Quote people to raise interest.
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Put press releases in the third person.
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Press statements may use quotes and the first person.
Role and Purpose of Press Releases and Press Statements
- Businesses use both to manage public perception.
- Press releases showcase key events.
- Press statements control crisis narratives.
- Though different, each plays a vital PR role.