Explanation of Emblem
An emblem is a symbol representing a concept, truth, person, or allegory. Emblems differ from symbols as they represent one idea or person. They are used as a distinguishing mark or sign, similar to a logo, and are commonly displayed on vehicles, signboards, billboards, and buildings.
Examples of Emblems
Emblems communicate meaning without words. For instance, the Superman emblem symbolizes his ideals and character. Well-known emblems include those of Girl Scouts, Red Cross, medical care, Harley-Davidson, and Starbucks. Emblems typically feature more detail than logos, intertwining name and symbol, appealing to schools, organizations, and government agencies.
Importance of Emblems
Emblem logos play a vital role in representing brand identity by effectively communicating the values, ideas, and participation in the industry. They are versatile, commonly used for marketing and non-commercial purposes. Emblems are widely adopted by military agencies, security firms, airlines, sports clubs, among others.
Designing a Good Emblem
A good emblem design features a simple and clear icon, possibly with an easy-to-read inscription. Neutral and subtle colors are recommended. Saving the design in vector format allows for easy resizing. The choice of font is crucial as it reflects the brand’s image. Emblems serve as a fundamental identifier of a company and contribute to building its brand personality.