Circles: The Emblem of Friendliness
Circles seem softer and more welcoming than angular shapes. Illustrators use this rationale when creating loveable characters, making circles a great choice for friendly, accessible brands. The circle’s recognizable form makes it an easy shape to use in design, but it’s their emotional associations that really make circles a smart shape in design.
- People perceive goods with a circle-shaped identity as comfortable.
- Circles are versatile, used as a symbol by various companies including non-profits, retailers, restaurants, and finance companies.
The Circle’s Implications
Lacking any sharp or jagged edges, circles are a much friendlier shape than others for encompassing images within. Circles never stop, which gives them a sense of childlike whimsy. However, their continuity also associates them with eternity or recurring cycles, implying loftier concepts.
Squares: Stability and Rationality
Square shapes are calming and pleasing because they evoke conformity, honesty, and rationality. Images with dominant squares feel exceptionally reassuring since a square shape cannot be easily toppled.
- They are popular for logos or framing logos inside them.
- The absence of any sharp edges makes squares look warm and friendly.
The Geometry of Nature: The Egg
The egg has been called the “perfect shape”. Analysis of egg shapes used four geometric figures: sphere, ellipsoid, ovoid, and pyriform.
Logo Design in Practice
Logo makers—sometimes called logo creators or logo generators—are simple-to-use, web-based applications that help you to create a logo in minutes.
High-Value Logos:
- Australia & New Zealand Banking Group (ANZ): The ANZ logo has established itself as the most expensive logo in the world, priced at $15,000,000.