History of Dunkin’ Donuts

The first Dunkin’ Donuts opened in 1950 in Quincy, Massachusetts by William Rosenberg. The first franchise opened just 5 years later in 1955. Dunkin’ Donuts grew rapidly, reaching over 100 shops in just 10 years after the first franchise opened.

Dunkin’ Donuts Growth and Rebranding

Dunkin’ Donuts introduced Munchkins donut hole treats in 1972 after reaching 100 stores. By 1998, Dunkin’ Donuts had 2,500 locations worldwide with $2 billion in annual sales. The company headquarters moved to Canton, Massachusetts in 2004. Dunkin’ Donuts shortened its name to just Dunkin’ in 2018. The rebranding introduced new store designs starting in January 2019. Franchise Business Review estimates Dunkin’ franchises today generate 8-12% net profits.

Other Donut Industry Insights

The oldest donut franchise is Shipley Do-Nuts, founded in 1936 in Houston, Texas. It started as a wholesaler selling donuts for 5 cents per dozen. Shipley entered retail in the mid-1940s due to popularity. Canada has the most donut shops per capita globally. Southern California also has a thriving local doughnut shop culture started largely by Cambodian immigrants.