What Is the Size of the Massage Industry?

The massage industry market size in the US was $16.6 billion in 2021. This presents opportunities for potential business owners to guide their massage business to success. Think of your business plan as a map to reference when you lose your way.

The massage equipment market is expected to reach $11.81 billion by 2028. This industry has transformed over time into innovative products designed to promote well-being.
For massage services startups, wages account for 31.7% of revenue. Rent and utilities account for 3.9% of revenue. Massage Envy has the largest market share.
Massage tables cost $300 to $500. Face cradles, towels and blankets are extra costs.
On the basis of types, the massage equipment market includes back massagers, massage chairs, leg massagers, etc. It also covers commercial, residential and other downstream sectors.

To stay competitive, it’s important to monitor industry trends and competitors’ offerings. Pricing and services should adjust appropriately. Technological developments are contributing to massage chair market expansion. However, lack of distribution networks and awareness may restrict growth in some areas.
When choosing massage stones, consider appropriate size, shape, and smooth material for the body area being massaged.