Bowling Market Overview
The bowling market is expected to grow at a CAGR of 4.5% to reach USD 1270 million by 2027. Key players in the industry include Brunswick Bowling, Ebonite International, and Storm Bowling. The market is primarily driven by demand from millennials aged 20-35 and the rising adoption of leisure activities to reduce stress. Bowling products are distributed through various channels such as sporting goods retailers, department stores, and online platforms. The decline in bowling’s popularity as a family activity over the last 30 years highlights the need for an updated image and experience to revitalize the industry.
Bowling Alley Marketing Model
What is the bowling alley model in marketing? Bowling alleys rely heavily on local trends and client bases within a 10-mile radius to target nearby customers effectively. This localized approach allows bowling establishments to identify potential customers based on their geographical location, optimizing their marketing strategies for better engagement and retention.
History and Evolution of Bowling
Bowling has a rich history that spans centuries and continents. The game’s origins can be traced back to ancient Egypt around 5,000 BC, where rolling stones at objects served as a precursor to modern bowling. Throughout history, bowling evolved in various forms in civilizations such as ancient Rome, Germany, and medieval England before gaining significant popularity in the United States during the 20th century.
Emergence of Bowling in the United States
Bowling gained rapid popularity in the United States, especially during the early 20th century. The founding of Knickerbocker Alleys in New York City in 1840 marked the beginning of indoor bowling establishments in the country. Various innovations, such as the introduction of automatic pinsetters by American Machine and Foundry in 1952, propelled bowling into the mainstream, making the 1950s known as the Decade of the Bowler.